In a multidisciplinary firm characterized by offering innovative products and services, as we want Novadays to always be, it is more difficult than imaginable synthesize in a concise and clear way what we exactly do. Our consulting activity can not framed purely in what is often called strategic consulting, but neither in consulting and operational management, as both activities are performed in many of our projects. We aren't a market research company, but as some of them, we also perform large surveys. We are not a technology consulting firm, but we worked on projects with high technological content.