Alava's logistics is looking for an umbrella brand to promote themselves outside, because its supply is virtually unknown by outside firms.
Novadays' study, commissioned by Alava's Chamber of Commerce, shows that "it is necessary a joint sector's strategy, as well as to join forces".
According to the authoritative voices on the subject, the relevance of Alava logistics is beyond doubt. The region has a varied and complementary offer; it also has a high availability of land at very competitive prices and offers an excellent strategic location with excellent communications. From this perspective, it is the perfect example for any logistic model's development. if we add further that such activity represents a basic element in the economic development of the region and contributes significantly to GDP, its influence in the country is huge.
However, something is wrong. On the one hand, activity in the region itself is torn away: each of their companies and firms walk alone, without any collective horizon. And secondly, Alava recognition outside is low, if not nil. In this context, it is complex to find someone in the industry capable of putting Arasur CTVI or any of the industrial parks of Alava's Development Agency on the map. And this, in a global environment of globalization, is a major problem. This is not really new. Alava sector has spent years seeking ways and mechanisms to increase its presence abroad. But without success.
Yesterday, however, under the Intermodal Logistics II Forum organized by Alava's Chamber of Commerce and the Port Authority of Bilbao, the sector saw some light at the end of the tunnel. A study carried out by the Chamber of Commerce, entitled Present and Future of Logistics in Álava made an accurate radiograph of the sector and, what is best, raised some solutions.
Exposed and developed before the region's strengths in the development of logistics activities, the first major conclusion was that Alava needs a commercial development and a marketing plan around an umbrella brand that is able to transmit the full potential of Alava logistics' offer. Also, the study says, it is necessary to implement a joint strategy of the local sector, "joining forces and working for the same purpose" and, as a third major way forward for Alava, it would be of the outmost importance the final impetus for intermodality through new projects to increase the "competitiveness" relative to other regions.
(Extracted from Alava News Journal)
